The Art of Innovation

The Art of Innovation by Tom Kelley with Jonathan Littman — hardcover with dust jacket. Foreword by Tom Peters. Currency / Doubleday.

Subtitle: Lessons in Creativity from IDEO, America's Leading Design Firm. Kelley, IDEO's general manager, opens the box on how the firm actually works — brainstorming, prototyping, observing users, building a culture where play is a serious method. The book behind the "design thinking" wave.

Bruce Nussbaum (BusinessWeek): "Tom Kelley has unlocked the magic box of innovation for corporate America. At a time when creativity and innovation are the driving forces for the New Economy, Kelley shows how IDEO does it — and how companies everywhere can learn to build the products and services we all crave." Jeffrey Pfeffer (Stanford Business School, The Knowing-Doing Gap): "a great read for anyone in any organization who wants to get better at what they do." Fast Company called IDEO "one of the hottest product development firms on the planet."

Cover price $29.95. ISBN 0-385-49984-1.

Condition: good, pre-owned. Clean text block, tight binding, no writing or highlighting I can see. Light shelf wear to the jacket. Both covers photographed so you can judge for yourself.

What you get: 1 hardcover copy, exactly as shown.

Ships promptly, securely packed. Smoke-free. Happy to bundle with my other innovation and business titles — message me and I'll set it up.

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